Black Magic featured Jag’s Spring/Summer Collection and Fall/Winter preview for Philippine Fashion Week F/W 2009 held at the SM Mall of Asia.  Complete with flashes of lights and a 3-storey stage set and a 9-individual square boxes big enough to fit 100+ models including Jag’s muse, Marian Rivera and budding actor Will Devaughn.  A feat of stagecraft and choreography, models traipsed up and down the tic-tac-toe structure and marched the runway all decked out in signature Jag denim and serious style attitude. Truly, Black Magic became the platform to showcase the brand’s diffusion lines: Jag, Jag Black, and Anti-Fit.

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