“With every ending is mega starter…when they bring the dark, we bring the light!” It seems that everybody has been wishing for yet another explosive hit coming from this group and they are back to make this dream come true, and it’s something bigger, bolder and better this time. Six-time Grammy award-winning, multi-platinum recording artists, The Black Eyed Peas reawaken the world with the release of their brand new album entitled The Beginning. This sixth album is a follow-up to the group’s blockbuster and Grammy award winning album, The E.N.D, which was released in June 2009 and has sold more than 11 million copies worldwide.
While the title of The E.N.D. was a play on words (standing for “The Energy Never Dies”), the new album’s title, The Beginning, “refers to what is actually happening in the world right now,” says Will.i.am. “The Beginning is symbolic of adopting new technologies, such as augmented reality, 3D, and 360 video. It’s also about being experimental and taking songs we’ve liked from the past and playing around with sick, crazy beats.” In keeping with that manifesto, the first hit single from The Beginning is “The Time (Dirty Bit),” which is built around a sample from the classic 1987 theme from Dirty Dancing, (“I’ve Had) The Time of My Life,” recorded by Bill Medley and Jennifer Warnes. “The song is a celebration of this amazing time in our lives,” says vocalist Fergie.
Needless to say that with this new album, The Black Eyed Peas pay tribute to all those who have supported them and their music throughout the years and have kept alive their passion of recreating and redefining each piece of music into a spellbinding and influential tune—an element unique to this group, won them highly-acclaimed awards and has raised up the charts several hit singles such as “Where Is The Love?”, “My Humps”, “Imma Be”, “Boom Boom Pow” and “I Gotta Feeling.” In 2009, the group became one of only 11 artists to have ever simultaneously held the number-one and number-two spots on the Billboard Hot 100, with its singles “Boom Boom Pow” and “I Gotta Feeling”, from the album The E.N.D. And now their current hit single “The Time (Dirty Bit)” has debuted strongly, swiftly striking a spot in our local radio top charts, music bars and clubs in the metro.
What’s very much admirable about the group is how they ardently strive to produce the kind of music that people will just feel great, ecstatic and energized listening to. And it makes no doubt why every single they release becomes an instant hit worldwide. Since forming in 1995, The Black Eyed Peas have sold more than 28 million albums worldwide and more than 30.8 million digital tracks. This year, the group has won a 2010 American Music Award in the Favorite Pop/Rock Band, Duo or Group category. “We wanted to capture that feeling and release a song that celebrates with the fans because it wouldn’t have happened without them.” This album is the beginning of a new era of Pea world domination — fasten your seat belts pea-ple enjoy the ride, declares Taboo.
In an era of an ever-changing music industry that’s defined by diminishing expectation, where a “successful” career means having one, maybe two hit records; The Black Eyed Peas are a glorious exception. They have become one of the best selling, most popular and most innovative groups for over a decade. They have transformed themselves from a beloved backpack rap troop from the West Coast Underground into fully-fledged, massive global superstars whose music can be heard in any country around the world. They’ve done this the right way: creating albums that are more innovative than the last; which has translated into each new album being more popular than the last. And in following this pattern, The Black Eyed Peas – Will.I.Am, Fergie, Taboo and apl.de.ap – have released The Beginning, which is sure to rock every club in the metro and heat up the airwaves this party season!
MCA Music proudly releases two editions of this much-awaited album–the deluxe and the mega-deluxe. The deluxe album features 15 new songs inclusive of 3 bonus tracks and is made available in all music stores nationwide. On the other hand, the mega-deluxe album is a 2-disc edition: disc one features 18 songs inclusive of 6 bonus tracks while disc two includes 5 hit songs from The E.N.D. This mega-deluxe album is only made available in Astroplus/ Astrovision music stores.
The Black Eyed Peas’ The Beginning deluxe and mega-deluxe edition albums are exclusively distributed under MCA Music, Inc.