The revisioned Penshoppe takes to the streets of London for inspiration for its Holiday 2010 collection, aptly named The New Urbanite Collection.

Muted shades of blue, black and gray dominate the eclectic line-up, which features a mix of pieces that range from military-inspired gear to deconstructed denims and bespoke active wear. In a sleek and stunning chrome-finished stage, the collection showed the audience the true next level of casual wear.

“The collection is all about interpreting urban fashion’s sophisticated street-style in London and New York. There is a new breed of fashion aware individuals who have a very novel approach to dressing,” said Alex Mendoza, Penshoppe Brand Director

“Through their unique sense of style, they are elevating our status as a melting pot of creativity and fashion; and Penshoppe is there to offer them the pieces they need to express themselves. That is why we are calling our show Elevation.”

The New Urbanite Collection showcases casual wear in somber shades of black, gray and blues; and through layers, detailing and clever mixing-and-matching, it evolves into the distinct looks Penshoppe…

An exclusive sit-down dinner and fashion show at Philippine Fashion Week last October 23 heralded the beginning of a shift in casual apparel giant Penshoppe. Titled Penshoppe: ReVision, the dinner and show was attended by 150 members of the press, mall owners and executives, members of Penshoppe’s circle of endorsers “Club Pen”, fashion designers, and close friends.

“We are re-imagining Penshoppe,” said Bernie Liu, President and CEO of Golden ABC, as guests took their seats at two long, lavishly set banquet tables within an indoor fabric marquee. “And we are happy that you accepted our invitation to be among the first to witness our re-imagining.” Golden ABC is the company behind Penshoppe, also owns and runs apparel brands Oxygen, Memo, ForMe, Regatta, and direct-selling subsidiary Red Logo.

Over their four-course dinner expertly prepared by Margarita Fores, guests marveled as models strode down the aisle between the banquet tables and stood in tableaus on pedestals at either end of the marquee, showing off outfits styled by designer Raoul Ramirez into interpretations of ethnic, country, gothic and futuristic trends.…

In an innovative fashion event that fused runway looks with real life, Penshoppe debuted its mid-year collection in Stylescape: Manila for the Phil. Fashion Week. The SM Mall of Asia Main Atrium was jam-packed with fashionistas and style influencers. Friends and partners of Golden ABC, Penshoppe’s mother company, turned out in full force, as did members of the media and Manila’s foremost style icons. The show was met with resounding cheers as Club Pen members emerged from the skyline to open the show and marching down the stage to the chic urban set-up followed by a troop of 40 models geared in the brand’s latest collection. Check out the mid-year collection of schoolboy chic, neo-grunge & new, tailored Denimlab jeans at all Penshoppe boutiques nationwide.

Define Your Personality

Variety is the spice of life. This month, Circuit urges you to free yourself from the conventional and celebrate your individuality.  We’ve got some ideas on how to assert your character and make a bold statement.

For the Kid at Heart. Admit it, you’re still in fantasyland where Superman and the rest of the cartoon heroes exist.  There’s no need to be ashamed of it, at least, there’s still a kid lurking behind that grown up.

Go for it: Add more ‘oomph’ to your usual get-up with Penshoppe’s Supertees, its limited-edition collection of t-shirts features DC Comic heroes in hip designs. Choose from a wide variety of tees to graffiti-style Batman portraits, the Joker’s haunting mask or wild scribbles, retro Batman logos and iconic comic-book art of The Riddler and another classic Batman villain.

For Nature Lovers. Everybody should have their fair share for caring for the environment. Just think of the many ways to preserve the beauty of our surroundings, carry them out and even in your own little way you’ll succeed in this noble endeavor.

Go for it: Start…

Penshoppe celebrates the most awaited sizzling season. Bright hues, classic preppy cuts and fun nautical touches are the way to go! So step outside, take a deep breath, bask in the sun and make a splash because the hot days is here to stay.

Cool shades of blue are dominant in the new Penshoppe’s summer collection for guys, a reminiscent of those fun times by the seaside and under the bright blue skies. Basics such as polos, zip-up hooded vests and tees feature the nautical-preppy look with wide stripes and plaid prints. There’s no such thing as a plain roundneck tee in this collection – even the humble ‘T’ is splashed with cool graphic artwork in vibrant summer colors.

Girls will stay cool and comfortable this summer with Penshoppe’s airy blouses in floral, gingham and plaid prints that bring to mind the idealistic and folksy Seventies. Cuts are body skimming and flattering with a  hippie-inspired fabric patches and folk-inspired prints that’ll vividly bring us back to simpler days. Even swimwear gets a dose of preppy chic, with…