Belgian brand Hedgren hosted its First Annual Style Fair on April 15th in Greenbelt 3, which was open to the public. In partnership with The Fashion Institute of the Philippines (FIP) and Creations by Lourds Ramos Salon, the affair started at 12 Noon with the aim to further educate guests on how to enhance all aspects of their personal styles. Five major stations were setup to provide comprehensive advice in all areas to those who participated: grooming, hair, make-up, styling (clothing and accessories) and personality development workshops lead by Abbygale Arenas-De Leon and Marina Benipayo.

The day’s events were followed by a sizzling fashion show featuring Hedgren’s newest 2011 Spring / Summer Collection paired with the latest outfits by FIP students and alumnis: Argie Salango, Aries Lagat, Brigid Lee, Ched Dalogaog, Erica Panlilio, John Herrera, Marc Blanco, Mikee Andrei, Mikhail Albano, Oz Go, Rxandy Capinpin, Rencie Santos, Robin Gundran, Ryuji Shiomitsu, Shanon Pamaong and Vin Orias.

In addition, representatives from some of the country’s biggest corporations including, amongst others: Germaine Gale Salazar – Graphics Officer of Timex; Clarissa Segismundo – Programs and Development Manager of Microsoft Hardware; Mica Bautista –Administrator Officer at the Primer Group of Companies also participated in the Fashion Show to flaunt their new style makeovers. The Hedgren’s First Annual Style Fair was capped off when celebrity Pia Guanio and Abbygale Arenas-De Leon graced the runway to close out the show.

For additional information, please visit www.hedgren.com.

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