The heat was definitely on as the first ever Pepe Jeans Integrated Marketing Challenge (PJ-IMC) came to its final round last April 6 at Kyss Restaurant & Lounge Bar. It was a night of friendly competition and camaraderie as teams from the participating schools celebrated the success of their endeavours.

The night started with a mini fashion show together with a flash mob dance presenting Pepe Jeans Eyewear’s latest collection. Then armed with improved presentations, Team 20/20 (UP), Team Perspective (UP), Team Force (ADMU) and Team Mojos (UAP) sparked a fierce battle to the top as they shared their final marketing campaigns for Pepe Jeans Eyewear.

But only one team and one school can bring home the gold – in this case P75,000 and Pepe Jeans Eyewear. And it was the University of the Philippines’ Team 20/20 that bested the others with its well-rounded and very much out-of-the-box campaign.

The night ended with a youthful vibrancy as participants continued to party and enjoy performances from Ateneo’s Blue Repertory and UAP’s Squadra.

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