Craving something chilly these days is not really surprising. With the scorching heat of the sun that can already cause us to sweat buckets, one cannot refuse if offered a frozen ice cream, especially if it’s Magnum.
Now, can you imagine creating your own bar to satisfy that summer craving? Imagine no more as Magnum Pleasure Store is here!
For the uninitiated, Magnum Pleasure Stores are special pop-up stores that can only be found in renowned places all over the world (Milan, Cannes, New York etc). It is no wonder then that this opening is much awaited not only by ice cream lovers but also by artist slash pastry chef-wannabes.
To welcome the arrival of Magnum Pleasure Store in Manila a.k.a Magnum Manila, your favorite personalities and celebrities graced the VIP Party and got their ultimate Magnum experience.
Spotted at the event were:
- Teresa Herrera-Anthony with Magnum Creative Director Raymond Gutierrez
- Bubbles Paraiso and Magnum Brand Manager Brian Chanyungco
- Magnum Brand Ambassador Georgina Wilson
- Magnum brand ambassador Rajo Laurel
- Ruffa Gutierrez with daughters Lorin and Venice
- Steven Tan, SVP Operations, SM Supermalls
- Nicole Andersson
- Sam Richelle and Anton del Rosario
- Patty Laurel
- Charles Tiu
- Phoemela Baranda
- Georgia Schulze-del Rosario
- Lucas Lorenzo
- Jake Cuenca and Mike Concepcion
- Mario Dumaual
- Annabelle Rama and Eddie Gutierrez
- Ingrid Chua-Go
- Champ Lui-Po
- RFM CEO John Concepcion with his wife, Peachy Concepcion
- JV San Juan, Magnum Assistant Brand Manager Jessie Ericta and Chef Miko Aspiras
Craving for Magnum’s heavenly treats and want to customize your own? Then, make sure to visit Magnum Manila located at 5/F Sky Park, SM Aura Premier. For updates, visit their website, and like and follow them on Twitter and Instagram.
Cover: Hamid Hassan of IM Models and Dada Wolf



