Nothing spells standout more than R-E-D. And just recently, this has been proven with the launch of Samsonite Red as the new brand for the young, the bold and the adventurous.
Yup, you’ve read that right. The Samsonite that has been synonymous with luggage bags is now offering stylish, trendy and energetic bags that will suit the youth of today.
Held at the equally stylish Century Mall in Makati, the launch night started with MYX VJ and host, Champ Lui Pio inviting everyone to some beat bounce off at the #MyFirstJump trampoline photo booth. Guests were also treated to create their own mix of booze at the #MyFirstRED bar. Philippines’ Premier Doodle/Illustration Art Group, WeeWillDoodle also entertained the crowd by creating an animated mural featuring the newest collection of Samsonite Red.
Pastel colors collided with neon prints and Aztec styles as models confidently walked the runway with the different bags perfectly matched for every activity and lifestyle.
But of course the night would not be complete without the well-admired bloggers of today’s youth, Patricia Prieto, Laureen Uy,. Tricia Gosingtian, David Gusion and model turned actor, Hideo Muraoka, who all conquered the catwalk with their chosen Samsonite Red bags.
Want to your own Red? Then head on to all Samsonite and Samsonite Black Label Stores nationwide or visit leading SM, Landmark, Robinsons and Rustan’s Department Stores.
Samsonite Red Collection:
More photos from the event:
Cover: Hamid Hassan of IM Models and Dada Wolf 
