When you have been in the business for a century, finding innovation to keep up with the demand for fresher and more sustainable ideas is challenging. And now Nivea, the world’s number one skincare brand, steps up to this challenge.
The brand that has touched the lives and skin of millions of Filipinos, now reveals a fresher, more youthful look in its all-new packaging. This new design signifies that a smooth, touchable skin is always in style.
Beiersdorf tied up with celebrated industrial designer, Yves Behar, and his award winning firm to create a new design language that unifies the look and feel of Nivea.
For the logo, Behar took inspiration from the iconic blue tin of the NIVEA Crème, adapted its look, and restyled it to become the all-new NIVEA brand logo. As for the packaging, Nivea revealed the new, sleeker and lighter Nivea Body lotion bottle. It uses only 15% plastic, and is 100% recyclable, so it’s a choice you can feel good about every time you use Nivea!
These new design and function directives exhibit how the brand extends its efforts in taking care of the skin to caring for the environment. Nivea Body remains committed to developing innovative products that continuously address the consumers’ evolving lifestyle.
For more information, visit Nivea Philippines’ website and like them on Facebook.
Cover: Nikita McElroy
